Dive Brief:

  • Walmart’s experiment with giant pickup kiosks must have been successful, as the company is expanding the program to more stores, a Walmart spokesperson told Retail Dive in an email on Friday: “Based on the response from our customers, we’re adding an additional 100 Pickup Towers to locations across the country.”

  • The kiosks were first installed in a store near its Bentonville, AR headquarters late last year, and Walmart has since moved them into 20 more stores nationwide. Shoppers who place in-store pickup orders receive a number for their order and, upon arriving at the store, input the code into Walmart’s machine to retrieve their package.

  • The retail giant is working diligently these days to blur the lines between in-store and online shopping, with self-serve grocery pickup kiosks at its fueling stations and discounts for customers picking up online purchases in store.

Dive Insight:

Mark Ibbotson, executive vice president of central operations for Walmart U.S., touted the expansion of the retailer’s grocery pickup and “Pickup Today” services in April, including additional staffing, mobile capabilities and tests of these “Pickup Towers.”

Ibbotson described the Pickup Tower kiosk as “much like a high-tech vending machine” for online orders, allowing pick up of items in less than a minute by scanning a bar code sent to…