While Alibaba has its huge 11.11 shopping festival – aka Singles Day – which dwarfs Black Friday and Cyber Monday, rival JD.com and partner Walmart are weighing in with 8.8, and hoping its associated luck rubs off.

Walmart and JD.com are expanding their strategic partnership in China. In conjunction with that, the partners are launching a new shopping festival in mainland China on Aug. 8. The Bentonville, AR giant will now have coverage of 99% of the Chinese mainland through JD.com’s logistics and delivery network.

On that day – considered extremely lucky in Chinese culture – customers will be offered discounts, deals and rewards across all JD.com and Walmart channels. There will also be a live streamed broadcast from Walmart’s first U.S. store and opportunities for customers to share their experiences and…