Booking online is a real timesaver.
As a typical millennial, I appreciate when companies use technology that makes life simpler. In all cases, I prefer the simplest way to get a product or a service. I’m used to buying whatever I need in one click. So why should booking an appointment at my hairdresser’s be more complicated?
If you offer services, your older customers are used to calling, emailing, or sending pigeons to you — on the condition that they love your company. But for new visitors, it might be a source of stress, or simply a waste of time. They can check out another website instead.
Let’s see if your business needs a booking upgrade. Even if you don’t do services, with online booking it’s much easier to start offering them.
Why Booking Online Is Important
Is booking online so drastically different from accepting calls? On the surface, it might seem that the difference is negligible. But in fact, you get much more from booking online, both as a customer and as a business owner.
|Traditional Booking||Booking Online|
|Guarantees receiving all the required customer info at once||–||+|
|Automatically updates availability, excluding booking mistakes||–||+|
|Less occupied staff||–||+|
|Sends automatic confirmations and reminders preventing no-shows||–||+|
|Collects emails and other data useful for future promotions||+/–||+|
|Recommends products from your store with services in appointment emails||+/–||+|
With so many advantages of booking online, events can become your new favorite thing to sell.
What Services Can I Offer for Booking Online?
Basically, everything you already offer by phone will work. Online booking is perfect for:
- House cleaners
- Gardening services
- Handyman services
- Interior decorators
- Rental services, etc.
If you have never offered services in your online store, there are some ideas on how to add one, based on your product idea.
You can hold different events, from…