What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017.
Content marketing is the act of creating, publishing, and distributing content with the specific goal of attracting, engaging, and retaining customers.
The concept is simple. Your business builds an audience and that audience is a lot more likely to buy from you. Just ask companies like Beardbrand and Glossier, which both used content marketing to make their ecommerce operations successful.
The challenge for many businesses is coming up with ideas. What follows are five topics for your company’s content marketing in September 2017.
1. International Bacon Day: September 2, 2017
International Bacon Day is an unofficial holiday celebrated three times a year, in January, February, and on the first Monday in September.
Its origins are unclear, but in the United States it may have begun at the University of Colorado’s Boulder campus.
International Bacon Day is an opportunity for content marketers to interject a popular pork product into blog articles, podcasts, and videos. Remember to stay focused on your editorial mission statement, but otherwise go hog wild.
Here are five examples of bacon-related article titles and the businesses that might write them.
- Health supplement store: “The Worst Advice You’ve Ever Heard about Bacon”
- Kitchen supply store: “The 10 Best Bacon Recipes on Earth.”
- Rare book retailer: “7 Classic Books You Didn’t Know Were About Bacon”
- Men’s business attire store: “Making Bacon: Success Lessons from Cincinnati Pork Processing Empire”
- Hardware store: “10 Reasons Hard Working Folks Eat Bacon”
If you need further inspiration — and a laugh — watch Rhett & Link’s 2012 video, “Rub Some Bacon on It.”
2. Commemorate the Voyager I Launch: September 5
Some 40 years ago, on the fifth of September 1977, the United States National Aeronautics and Space Administration (NASA) launched the Voyager I space probe from Cape Canaveral.
The Voyager I was supposed to help humanity better understand the far reaches of our solar system, including flybys of Jupiter, Saturn, and the moon Titan. The Voyager I completed its primary mission in November 1980, but it has never stopped working.
Five years ago, in August 2012, the Voyager I became the first spacecraft to cross into interstellar space.