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Investors are buying up bankrupt retailers like Wet Seal, American Apparel, and The Limited, and turning them into e-commerce pureplays, The Wall Street Journal reports.
The hope is that, by removing the burden of their physical footprints, these companies will be able to reestablish themselves as digital-first brands with far leaner operations.
The retailers may benefit from lower costs of selling online, according to Onestop Internet, a company that provides digital commerce solutions. Onestop claims it is cheaper for companies to sell online, even with the related fulfillment costs. On average, it…