Flora teams up with influencers, for new campaign

Flora has teamed up with 20 influencers for the launch of its new flavoured dairy-free spreads, in a campaign created by TMW Unlimited.

The campaign sees a number of food and lifestyle influencers, including the ‘Topless Baker’, Matt Adlard, creating recipes and ideas of how to use Flora’s new range of dairy-free spreads.

The spreads consist of: Flora Dairy Free Walnut Spread; Flora Dairy Free Avocado & Lime Spread; and Flora Dairy Free Coconut & Almond Spread.

“Working with influencers has showcased just how versatile our new Flora dairy free flavours range is within cooking & baking, bringing the great flavours of walnut, coconut & almond and avocado to a wide range of great tasting recipes,” said Sian Jenkins, brand manager, Flora.

UK data protection laws to be overhauled

Brits could obtain more control over what happens to personal information under proposals outlined by the government. This is part of an overhaul of UK data protection laws drafted by the digital minister, Matt Hancock.

Citizens will be able to ask for personal data, or information posted when they were children, to be deleted.

Proposals also include making it simpler for people to withdraw consent for their personal data to be used, expanding personal data to include IP addresses, DNA and small text files.

People will also be able to get hold of…