Growth into international markets is the focus for the ‘Adapt and Expand’ conference stream. Internationalisation is a major concern for many retailers since to succeed over multiple markets, companies must prove themselves to be adaptive both in terms of their resources, staffing strategy, contingency and preparedness for unexpected challenges.
Topics will include defining action points and strategies that satisfy future Brexit restrictions and challenges, agile team structures and modelling when under-going expansion processes, how to develop digital agility in order to structure and accelerate international business, coping with nuances in different international markets whilst sustaining operational efficiency and SEO, in order to maintain high hit rates when entering new markets.
The opening keynote, at 12 noon, is Defining action points and strategies that satisfy future Brexit restrictions and challenges. This will look at how to deal with an often intimidating European market, navigating international policy that may change as a result of Brexit.
Then Georges Bergzal, VP and managing director, global ecommerce, EMEA at Pitney Bowes will be speaking on the cross-border opportunity that international selling now represents. He’ll discuss the complexities of the cross-border buyer journey, the current state and future projections of cross-border ecommerce markets, the latest…