The supermarket will supply both Safeway products and national brands to 1,300 McColl’s convenience shops and 350 newsagents across the UK. The new partnership is expected to replace all McColl’s existing supply arrangements in time.
Morrisons will supply McColl’s shops through a phased programme starting in January 2018. By the end of 2018, the supermarket expects total annualised wholesale sales to all of its partners to be in excess of £700 million, including tobacco.
Morrisons has been developing a new Safeway range since the end of 2016. It now comprises over 400 fresh, frozen and ambient food products….