1. Three UK – Go Binge
Three is continuing its trend of creating weird animal hybrids, this time teaming a dolphin with a sloth to promote its new ‘Go Binge’ contract. It offers unlimited data to use four streaming services – Netflix, SoundCloud, Deezer and TVPlayer – meaning customers can stream as much content as they like without racking up huge bills.
The move, while likely to prove popular with consumers that just can’t wait to get their latest Netflix fix, has proved controversial due to concerns over net neutrality. But that hasn’t stopped people heading to YouTube to find out what “dolphasloth chill” is.
Creative agency: Wieden + Kennedy
Media agency: Mindshare
2. Absolut – Equal Love
Absolut takes on a much more serious cause – the matter of people being allowed to love who they want. The provocative film shows a range of people from different backgrounds taking part in a kissathon and reflects Absolut’s belief that people should be able to love who they choose regardless of gender, race, age or sexual preference.
The campaign launched to coincide with Pride in London and is the first from BBH since it won the account last year. Absolut has long supported equal rights and started working with the LGBTQ community back in 1989.
The video also kickstarts the brand’s new ‘Create a better tomorrow, tonight’ platform as Absolut looks to more widely promote its core beliefs.
Creative agency: BBH
Media agency: Fullsix
3. Volkswagen UK – The Golf GTE ad: The Button
Volkswagen is continuing its strategy of taking inspiration from movie genres in this ad to promote the new hybrid Golf GTE. While previous spots have nodded to alien films and mafia movies, this latest clip features a cast of villains inspired by films including Star Wars and James Bond all pressing buttons that show them using their power in evil…