By Paul Skeldon

As much as 6% of mobile traffic to UK retailers websites is driven by social apps such as Snapchat and Instagram – more than any other country globally.

So finds that latest Q2 17 Shopping Index – a report on the activities of more than 500 million shoppers worldwide, to identify trends and changes in ecommerce – from Salesforce.

The report goes on to show that mobile is quickly becoming the most disruptive force to retail since the arrival of ecommerce. For the first time, mobile phones showed the biggest increase in buying intent in the UK, with 48% year-on-year growth.

Globally, mobile traffic share jumped to 57%, a 23% increase year-on-year. In the UK, mobile phones saw the biggest increase in buying intent with growth of 48% YoY

But it is the growing influence of mobile and social networks…