By Paul Skeldon

A surprising majority of US retailers – including the likes of L.L.Bean and Orvis – are integrating public cloud services into their core business practices around apps and other technologies as the benefits “significantly outweigh the risks”.

According to the study by Forrester, 67% of retailers now believe that moving to the cloud will allow them shift budgets away from application maintenance towards new areas of innovation. Within this, cloud is becoming the preferred place to modernize core business…