When it comes to Trouva’s brand purpose, it has a clear mission statement: helping independent shops and boutiques on the high street “to thrive, and not just survive”. It looks to do this by providing an online platform where independent shops can sell their products and promote their brand.

Launched in 2013, the brand’s name means ‘a lucky find’, and the ecommerce platform helps shoppers discover hidden gems in nearby independent shops using location technology and inventory data. Users of Trouva can…