Tesco introduces kids' fresh vegetable range

The supermarket said the range will begin with easy-to-eat, star-shaped butternut squash bites. It will then roll out to include other fresh produce including “smiley” sweet potato faces.

Traditionally a technique used for products like tinned alphabet spaghetti and frozen potato dishes, this is thought to be the first time this approach has been used for fresh fruit and veg.

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Tesco vegetable buyer Elizabeth Hall said: “We want to give parents a helping hand with encouraging their kids to eat more vegetables.

“We’ve taken away a lot of the hassle out of preparing vegetables like butternut squash, which might deter busy cooks at home, whilst also making them more appealing for children.

“We…