5 Effective Social Media Best Practices for Your Business

Social media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business tools and methods, check out these tips from members of the online small business community.

Focus on Value Over Character Count

Twitter recently announced a new expansion of the platform’s famous character limit — raising it from 140 to 280. But having more characters doesn’t necessarily mean more value. In this post on the TopRank Marketing blog, Caitlin Burgess dives into the potential of the expanded character count and how you can use it to add value.

Find Smart Ways to Utilize Instagram Marketing

Instagram is only an effective marketing platform if you know how to use it. It can help to look at some of the brands that do a great job with the platform. In a recent DIY Marketers post Megan Totka offers some ways smart businesses are making use of Instagram for marketing.

Use Link Retargeting to Grow Your Business

Link retargeting is a method that lets you target customers who have previously been to your website or looked at specific products. And it can be a very powerful marketing tool for small businesses, according to Mike Allton of the Social Media Hat….