Dolls Kill Halloween Costumes
Small Business
Dolls Kill podcast recording
Bobby Farahi (center) records a podcast episode with co-hosts Nicole Reyhle (right) and Bill Thorne (left).

Starting in a small San Francisco apartment and growing to an award-winning brand, the news of Dolls Kill has spread largely through social media. Instagram and Snapchat are the biggest doorways to the company’s Gen Z and Millennial customer base — the platforms help tell the brand story in an open, authentic way. “Every employee inside Dolls Kill has a voice,” Farahi says —…