Amazon-Calvin Klein Pop-Ups Showcase Fashion Using Technology

A pair of holiday pop-up shops, located in New York City’s SoHo neighborhood and Santa Monica, Calif., are linking experiential retail to fashion using innovative technologies. The CALVIN KLEIN X Amazon Fashion shops, open until Dec. 31, 2017, offer:

Fitting rooms containing Amazon Echo devices, allowing shoppers to ask Alexa questions about the Calvin Klein products and experience, control lighting features, and play their choice of music;
Content creation stations that encourage shoppers to create unique, shareable media clips;
• Lounge areas allowing…