user experience
By Sasha Fedorenko

Gatwick airport is launching a new passenger-facing app, one of the several digital innovations that e-retailers can use to their advantage to target the airport’s travellers.

The free app would offer personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers instantly redeemable just with a touch of a button.

This means that the holidaymakers and business travellers can enjoy a more seamless experience when travelling through Gatwick as it boasts a range of features. Just with one tap users would be able to receive real-time flight updates on flight status and gate information straight to…