Ford partners with China’s Alibaba to sell cars online
Alibaba and Ford are set to sign a deal this week that will allow Ford to sell cars online to consumers in China.
According to sources, Ford will begin selling cars through Alibaba’s online retail arm Tmall from next year. Under the agreement, cars purchased online will be delivered to buyers by franchised Ford retail stores.
However, the deal could have a negative impact on dealerships, according to Yale Zhang, head of Shanghai-based consultancy Automotive Foresight. “When online sales and direct sales volume was small that’s one thing. But if this format gained steam, it would definitely impact dealers,” he explained. “Retail innovation is great, but it is by its nature disruptive and can’t keep everybody happy.”
Back in January, car giant Toyota told Marketing Week it was only a matter of time until Amazon started selling cars.
US ad gives the birth of Jesus the Jeremy Kyle treatment
HomeParternity, a US brand that provides home-testing DNA kits and pregnancy tests, has created a controversial new advert that mocks the idea of the Immaculate Conception.
The online ad, which gives the birth of Jesus Christ the full Jeremy Kyle treatment, features a studio audience calling Joseph of Nazareth a “chump” and mocking the idea of Mary being a virgin. However, the sceptics in the crowd finally buy into their story after the results of HomePaternity’s DNA test are revealed.
It’s the first ad for HomePaternity and a controversial one at that. “We hope we have equally offended and touched the hearts of everyone in time for Christmas,” said David Littlejohn, chief creative officer at Humanaut, the agency behind the ad.
PLUS Supermarket focuses on co-parenting for Christmas ad
Dutch supermarket brand PLUS has launched a slightly less provocative festive ad. Its emotional Christmas campaign, which debuted this week, shines a…