The Co-op is launching a new marketing strategy that aims to show how people can come together to make the most of mealtimes.

The strategy aims to create a “year of eating together” for its members and customers, as the convenience retailer looks to emphasise the role it plays in local communities and its “unique position” of providing “fairly priced, high quality and ethically sourced” produce from 2,600 shops across the UK.

According to the Co-op, 59% of Brits feel that families now spend less time eating together than their parents’ generation, while 57% said they are no longer eating dinner together as a family each night.

The first TV advert ties in with the Co-op’s current in-store Valentine’s Meal Deal and will air today (7 February), while the second breakfast-themed ad will run from…