Two years ago, Lunds & Byerlys, a Minnesota-based, family-owned grocer had a legacy platform that wasn’t generating the results they wanted. With 26 locations in the Minneapolis/St. Paul area, Lunds & Byerlys sought to entirely transform their digital experience, a road that took shape through a multi-phased implementation plan that is now entering its second year.

The retailer found its answer in Unata. The company’s Unified Experience platform is being leveraged to strengthen Lunds & Byerlys’ digital capabilities and enhance their overall customer experience, both in-store and online. To date the grocer has launched an entirely new e-commerce experience, transformed their digital circular, built a mobile app, and most recently launched a loyalty and digital coupons program.

“Since partnering with Unata in early 2016, we’ve continually improved our digital experience to meet industry demands and customer expectations,” says Kevin Baartman, VP Information Services, Lunds & Byerlys. “Our customers like to shop both in-store and online, which is why we’ve placed such a large emphasis on providing a best in class digital experience that is integrated with our in-store offering.”

One of the latest features the grocer has launched is a new unified shopping experience. When a shopper arrives on the company’s website, they have the option of building a shopping list online, shopping for delivery or click and collect, or…