The National Retail Federation (NRF) unveiled its 2018 economic forecast, projecting annual U.S. retail sales will increase between 3.8% and 4.4% over 2017. The positive projection comes after an encouraging 2017 holiday season that saw 5.5% sales growth in November and December. If retail sales did jump 4.4%, 2018 would have the biggest increase since 2011, when retail revenues climbed 5%.
The NRF projection is slightly higher than the eMarketer 2018 forecast, which anticipates 3.7% total retail growth.
NRF data indicates that online and other non-store channels, such as kiosks, catalogs, mail order and vending machines, will increase between 10% and 12% year-over-year.
The eMarketer report is far more bullish on digital, projecting growth of nearly 16%,with online sales reaching $526.1 billion in 2018. The firm anticipates that the percent of U.S. retail sales in e-Commerce will break into the double digits to represent 10.0% for the first time. The online…