Hope Hicks
AP Images
  • The White House communications director, Hope Hicks, is one of the most powerful people in American politics.
  • Hicks made headlines this week when Rob Porter, a White House staff secretary in a relationship with Hicks, resigned after allegations of domestic abuse.
  • Hicks’ fashion evolution over the past year reveals her ability to evolve to maintain Trump’s support in a White House plagued by controversy, as she moves from echoing Ivanka Trump’s style to imitating Melania Trump.

Hope Hicks has become one of the most powerful figures in American politics — and, reportedly, treated as a member of President Donald Trump’s family in the White House.

Hicks made headlines this week when White House staff secretary Rob Porter resigned after two of his ex-wives publicly accused him of physical and emotional abuse. Hicks’ rumored relationship with Porter reportedly did not prevent her from helping craft an official statement supporting the staffer.

Unlike many in the often bombastic Trump administration, Hicks rarely speaks to the media on the record. That extends to the controversy surrounding Porter. While many in the Trump administration have chimed in on the topic, Hicks has remained silent.

However, as a former model with experience in fashion PR, Hicks knows how to make a statement with her appearance without saying a word.

Here’s a look at how Hicks’ public presentation has changed — and how it could reveal how the communications director has made herself invaluable to the White House.

Hope Hicks began working for Ivanka Trump’s fashion brand in 2014, four years after she graduated from Southern Methodist University.

Hope Hicks began working for Ivanka Trump's fashion brand in 2014, four years after she graduated from Southern Methodist University.

Jonathan Ernst/Reuters

“Hicks grew close to Ivanka and began dressing like the heiress, who seemed worthy of the emulation,” GQ reported. “Ivanka was that rare female corporate leader who is also kind to other women, and she affected an air of competence that seemed to temper the boorishness of the Trump brand.”

Hicks at a campaign rally in November 2016.

Hicks at a campaign rally in November 2016.Chip Somodevilla/Getty Images

Source: GQ

When Hicks began working on Donald Trump’s presidential campaign, she mimicked Ivanka’s accessible style — lots of business-casual dresses in pale shades or florals, with heels and long, straight hair.

When Hicks began working on Donald Trump's presidential campaign, she mimicked Ivanka's accessible style — lots of business-casual dresses in pale shades or florals, with heels and long, straight hair.
Hicks with David Bossie, the deputy Trump campaign manager, left, and Stephen Miller, a senior adviser, at Mar-a-Lago in December 2016.

Hicks with David Bossie, the deputy Trump campaign manager, left, and Stephen Miller, a senior adviser, at Mar-a-Lago in December 2016.REUTERS/Lucas Jackson

As Ivanka campaigned for her father, her role was to convince Americans — especially more progressive ones — that he was a worthwhile political pick.

As Ivanka campaigned for her father, her role was to convince Americans — especially more progressive ones — that he was a worthwhile political pick.
Ivanka speaking at the Republican National Convention in July 2016.

Ivanka speaking at the Republican National Convention in July 2016.Alex Wong/Getty Images

As she continues to attempt to win over skeptics, Ivanka has donned primarily accessible styles that most Americans could buy or replicate, including her own line and fast-fashion brands like Zara.

As she continues to attempt to win over skeptics, Ivanka has donned primarily accessible styles that most Americans could buy or replicate, including her own line and fast-fashion brands like Zara.
Jared Kushner and Ivanka Trump. Joshua Roberts/Reuters

Jared Kushner and Ivanka Trump.Joshua Roberts/Reuters

Hicks seemed prepared to fulfill the same role behind the scenes. The president, early advisers like Corey Lewandowski and Roger Stone, and some supporters are known for their over-the-top antics.

Hicks seemed prepared to fulfill the same role behind the scenes. The president, early advisers like Corey Lewandowski and Roger Stone, and some supporters are known for their over-the-top antics.
Hicks and Trump. REUTERS/Mike Segar

Hicks and Trump.REUTERS/Mike Segar

Meanwhile, Hicks is private and has avoided making enemies. “I have always found Hope to be great to deal with, especially given the volume of requests she must be getting,” Maggie Haberman of The New York Times told GQ.

Meanwhile, Hicks is private and has avoided making enemies.

Jonathan Ernst/Reuters

Source: Business Insider

Hicks is especially deferential to the president, calling him only “sir” or “Mr. Trump.”

Hicks is especially deferential to the president, calling him only

AP Photo/ Evan Vucci

Source: New York Times

The only public crack in Hicks’ facade was a public screaming match with Lewandowski in May 2016. However, even after being fired from the campaign, Lewandowski described Hicks as “smart and private, with a nearly photographic memory.”

The only public crack in Hicks' facade was a public screaming match with Lewandowski in May 2016. However, even after being fired from the campaign, Lewandowski described Hicks as
Hicks and Lewandowski…