With Crowdsourcing, Betabrand Takes 3D Printed Heels From Design To Presale In 5 Days

Betabrand, an e-Commerce fashion retailer that crowdfunds and crowdsources ideas for its apparel designs, launched the “On-Your-Mark Heel Project” with one question in mind: “Can we create the next great pair of heels in less than a week?”

The retailer collaborated with CPG manufacturer and designer Li & Fung to launch the project. Through crowdsourcing and 3D digital rendering, Betabrand is banking on this project to create and sell new products even more quickly than its fast fashion competitors.

The process started Sunday, March 4, and the shoes will be available for presale on Friday, March 9. Site visitors voted through a series of polls, with the rendered results reflecting the products that won…