Zara Deploys AR At 120 Stores

Zara will introduce augmented reality (AR) displays with a linked purchasing function at 120 stores worldwide beginning April 18, according to Reuters. Customers pointing their smartphones at in-store sensors or designated shop windows will be able to see a model wearing an outfit, and then can click through to purchase the items.

The technology will also let models “pop up” on the packaging of online purchases delivered to customers, giving the retailer an opportunity to show off alternative outfits.

Zara is rolling out the displays with the goal of drawing Millennials into its…