Zara To Deploy Click-And-Collect Robots In Stores

Zara has long been known as a fast fashion leader, but the retailer has been slow in one area: fulfilling buy online/pick up in-store (BOPIS) orders. The bottlenecks are a particular problem for Zara, a division of Inditex, because one third of its global online sales are picked up in store locations, including the 85 shops located in the U.S.

The retailer will deploy robots operating behind the scenes in stores, according to the Wall Street Journal. Shoppers will scan or enter a code at in-store collection points, which will…