Debenhams unveils new men's suiting concept

Launched in partnership with Debenhams’ concession partner Baird Group, the new offering is being introduced in the retailer’s Oxford Street and Westfield White City stores in London this month then online in September.

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Debenhams said Age of Now is the result of a shifting trend in formalwear as shoppers seek out ranges with more personality and style. It will include the brands Viggo, WP and Shelby & Sons.

Steven Cook, Debenhams’ managing director of