Today’s teenagers have grown up with social media and mobile apps. So business tools like Instagram seem to come pretty naturally to them. For this new generation of entrepreneurs, Instagram is proving to be invaluable. And even business owners who are well past their teenage years could potentially learn a thing or two from these young people.
One teenage business owner making a name for herself on Instagram is Zandra Azariah Cunningham, founder of Zandra Beauty, a beauty company that makes products to empower girls. Zandra’s business journey started when the makeup-obsessed teen’s dad wouldn’t buy her anymore lip balm and suggested that she instead make her own. She ran with the idea and has since grown it into a fully fledged makeup and skincare brand.
Instagram Tips for Teenpreneurs
Zandra recently shared some insights on her business journey and tips for other business owners looking to leverage the power of Instagram in an email interview with Small Business Trends. Here are some top tips.
Show Your Everyday Life
One of the best things about Instagram is the ability to form authentic connections with others on the platform. In order to do that, you need to be willing to share real moments from your everyday life and some behind-the-scenes shots from the operations of your business. This can help potential customers get to know you as they would with friends…