Date: Tuesday, May 22, 2018 2:00 PM EDT

Challenged by digital behemoths like Amazon and Alibaba at one end and nimble, born-in-the-cloud startups at the other, traditional retailers and consumer goods companies are under tremendous pressure to deliver exceptional, personalized consumer experiences that will keep them relevant in an evolving consumer landscape.

That has sent the industry into an “analytics arms race” in which companies are scrambling to develop…