Doug Rauch, founder of Daily Table
Trader Joe’s former president Doug Rauch founded the Daily Table.
Sarah Jacobs/Business Insider
  • Trader Joe’s former president Doug Rauch helped create the store’s cult-like following during his 31-year career with the company.
  • After leaving Trader Joe’s in 2008, Rauch turned his attention to helping solve the hunger crisis in America.
  • He has since launched an even cheaper grocery store — called Daily Table— with an innovative approach to making food affordable.

Former president of Trader Joe’s Doug Rauch has had a lasting impact on the lives of the famous grocery store chain’s customers.

Hired in 1977 by the company’s founder, Joe Coulombe, Rauch was tasked with developing the company’s private food label — a main factor in why the store’s prices are so low. Later, he oversaw the store’s expansion throughout the US through 2008.

After helping create the cult-like following for the grocery retailer, Rauch moved on from Trader Joe’s, becoming a Harvard Leadership Fellow. He began looking into why hunger in America is still an issue for 41 million people.

What he learned was surprising.

“Hunger in America isn’t like hunger throughout all the history of mankind. Obesity is the face of hunger…