Consider all the great marriages of modern American retailing: Sears and Roebuck, Strawbridge and Clothier, Raymour & Flanigan and Papa John.
Yes, it’s true. In one of the more bizarre mash-ups in retail history, Northeastern-based furniture chain Raymour & Flanigan has teamed up with the Papa John pizza organization for a promotion that is on one hand inspired and on the other, just outright weird.
The furniture retailer will give away a year’s worth of pizza – a pie a month for those keeping score – to anyone who purchases one of its mattresses over the next two weeks.
The hook on this deal is that it’s directed at Casper and all the other bed-in-a-box sellers who are disrupting the traditional mattress retail business. Neither Casper nor any of its competitors is mentioned by name but clearly these upstarts are having an impact on conventional furniture and mattresses retailers.
“Mattresses shouldn’t come in a box. Pizzas do,” a spokesperson for Raymour & Flanigan explained in a statement. “A mattress is something you should feel and experience firsthand.”
If you make the assumption that this spokesperson is on hand at each and every Raymour store to explain the logic behind the tie-in…