The company made the announcement when reporting on its first quarter trading.
In the 13 weeks to 2 June, group revenue edged up 0.4% after financial services revenue climbed by 9%. However, product revenue declined by 2.8% in the period. Although product revenue at Simply Be rose by 9.3% and by 2% at Jacamo, there was a 2% fall at JD Williams.
N Brown said the revenue decline seen in its secondary brands reflected a planned shift in marketing investment away from Fashion World towards JD Williams, Simply Be and Jacamo.
Speaking about the results, Angela Spindler, N Brown chief executive, said: “As highlighted in our full year results, this was a challenging period for fashion retail. Against this backdrop…