Quality online environments 42% more cost effective for advertisers

1. Quality online environments 42% more cost effective for advertisers

Ads that appear in quality environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above-the-fold placement and dwell time.

According to the research by GroupM and Newsworks, a premium exposure is 58% more likely to be 100% in view for at least five seconds. In quality digital environments – defined as a website where consumers have a deeper relationship or affinity with the brand – are 98% more likely to be placed above the fold, and 273% more likely to prompt a hover from a user.

They also produced stronger response rates, according to the report, with average uplifts of 10.5% for brand awareness, 19.2% for ad recall, 9.7% for brand perception and 10.3% for recommendation intent.

Source: GroupM and Newsworks

2. Inflation cools as retailers fight back against tough trading environments

Inflation cools as retailers fight back against tough trading environments

Shop prices fell by 0.5% in June, a significant easing in deflation from May’s decline of 1.1%. This is, however, the 62nd month of shop price deflation.

Non-food deflation eased by almost a percentage point in June to 1.6%, from 2.5% in May, the lowest rate since December 2017.

Food inflation was steady at 1.2%, with fresh food inflation up slightly and ambient food inflation inching down.

Source: British Retail Consortium

3. Consumers are opening more marketing emails, and clicking

Consumers are opening more marketing emails, and clicking