It’s fair to say that Pippa Dunn has had an interesting career — she started out in law, leaving to become a theatre production manager before turning to marketing with roles at Coca-Cola and EE, where she eventually became CMO.
However, after EE was bought by BT, Dunn left. And the next chapter of her career has seen her move into the startup world.
She has set up Broody – a business that helps startups “creatively and commercially”. And she says she is the happiest she has ever been. “I just can’t stop smiling. I am just so so happy,” she tells Marketing Week.
“I think there will be more and more marketers who will come out of corporate life, and if they have that drive and entrepreneurial spirit they see it’s a really good place to be.”
Dunn set up Broody in March last year and partnered with agency Mother to foster new companies in exchange for equity in the business.
Dunn explains: “It’s a combination of creativity and commerciality. One part is around brand communication and positioning and routes to market and the other side is looking at their business model and generating growth.
“It works well for them and for us because we back ourselves and our ability to generate long-term returns.”
Broody works with Mother on a flexible basis, using the creative teams where necessary and Dunn is clear the agency has been key to Broody’ss success. She says: “I am incredibly lucky working with Mother because otherwise everything would’ve taken much longer.”
Currently, Broody is working with laundry capsule subscription service Smol, a skincare brand for nurses called Nursem and a card game Dodgy Dogs.
Smol was the first startup it worked with and Broody is focusing on its communications to build up its customer base. Dunn says it is already seeing significant success.
“SMOL is going really really well. I couldn’t be happier. We had an agreed business plan which had some pretty stretching 12-month objectives and we managed to smash through all of those in the first three months,” she says.
While Dunn won’t…