What Do Shoppers Really Want From In-Store Technology?

Technology can certainly enhance the in-store experience, but only if it solves a specific customer problem or streamlines the shopper journey. Retailers seeking guidance about which in-store technologies to invest in — and which ones shoppers aren’t quite ready to embrace this holiday season — can find answers in the Q4 Retail Innovation Radar Report from HighStreet Collective.

“Shoppers’ digital expectations are rising quickly, and this holiday season shoppers are going to demand more from retailers than ever before,” said Ed King, Co-Founder and Shopper Behavior Expert at HighStreet in a statement. “The real question is…