Amazon is combining old-fashioned marketing with high-tech flair to sell more toys this holiday season.
The online giant is mailing a printed catalog, called “A Holiday of Play,” featuring more than 1,400 toys and games for babies, children, tweens and teens, to a reported millions of homes this holiday season. The lookbook, Amazon’s first printed catalog, is organized by category and age. It is also available digitally, and can be viewed here.
Unlike the toy catalogs of holidays past, the Amazon book does not list prices with the individual items. Instead, customers use the retailer’s mobile app to scan the product images for price and other information, and to add it to their online shopping cart.
In addition, the pages are sprinkled with Amazon’s…