Despite long lines at the polls, Americans still made time to shop online during Election Day — especially via smartphone.
This was according to new data from Adobe Digital Insights, which revealed that total online sales on Election Day came in at $1.48 billion. This was 13.2% year-over-year growth, which is in line with growth through the first few days in November. It also indicates that Election Day had little to no impact on online shopping behavior.
With digital shoppers headed to the polls, sales via smartphones spiked on Tuesday, Nov. 6. Mobile accounted for 25.1% of all sales, up 28.3% versus last year. As shoppers increasingly made purchases via mobile devices on Election Day, these sales drove 51.6% of visits and 32.6% of revenue. Smartphones led the way for mobile at 44.3% of visits and 25.1% of revenue.
Meanwhile, average order volume…