Retail's New Mission: Bridge The 'Experience Gap' In Brick-And-Mortar Stores

As many as 86% of shoppers are more likely to shop at stores that provide experiences tailored to fit their needs and interests, according to research from InReality. But only 13% of shoppers feel that stores actually offer the kind of experiences that they would like. This jarring disconnect is forcing retailers to redefine their approach to brick-and-mortar stores, because the overriding message is that “good enough” is no longer good enough.