Buffalo Wild Wings is going back to its roots — with some high-tech enhancements.
The restaurant chain unveiled a new design that reflects the brand’s heritage as an American sports bar and provides an immersive restaurant and bar experience. The new design — the company’s first since 2012 — includes a more dominant bar that anchors the indoor and outdoor dining experience, free flowing and flexible seating areas, VIP spaces and stadium-like A/V technologies with LED modular screens. It also includes a fully enclosed patio with rollup doors and skylights.
The exterior features wood, metal and brick textures, with the refreshed Buffalo Wild Wings logo. A glass door providing access to the patio is located on the left side of the entry. Along the left side of the building, past the patio, is a dedicated entrance for takeout.
Patrons enter into an open area that provides access to the bar, the dining space and two new concepts: the Dugout and the MVP room. The Dugout was created as an extension of the waiting area near the front entrance by the bar. It features comfortable lounge seating and bleachers made from recycled basketball courts.
The MVP room is accessible only to patrons 21 years or older. It boasts two 80-inch televisions, a third 60-inch television, gaming consoles and six self-pour beer taps (subject to local restrictions). Updated A/V technology will provide a “mini stadium environment,” with the opportunity to showcase competitive…