Saks Fifth Avenue Targets Facebook Shoppers With Holiday Gift Guide Chatbot

For the second year in a row, Saks Fifth Avenue launched a Holiday Gift Guide chatbot on Facebook Messenger. The Saks team brought back the feature after last year’s success — 55% of users who took the quiz clicked back to the retailer’s e-Commerce site, with many of them purchasing the gifts that were suggested by the AI-powered guide.

“We want to reach customers wherever they are and be a resource,” said Emily Essner, SVP of Marketing and Digital at Saks Fifth Avenue in an interview with Retail TouchPoints. “1.2 billion people actively use Messenger to communicate, so it’s a no-brainer to have an active presence. We decided to work with Headliner Labs to…