It’s a first and 10 for Lowe’s, which is taking over as the National Football League’s official home improvement sponsor.
The exclusive, multi-year partnership grants Lowe’s the ability to market and promote itself on a national and local level throughout the year, including at key events such as the Super Bowl, NFL Draft, NFL Combine, NFL Kickoff and in support of NFL Salute to Service.
Financial details of the deal were not disclosed.
“We’re proud to have Lowe’s join as an Official NFL Sponsor in the home improvement retail category,” said Renie Anderson, senior VP, NFL Partnerships, Sponsorship and Consumer Products. “We look forward to working with the team from Lowe’s and their network of more than 1,700 stores to connect with NFL fans in communities across the United States.”
In its new marketing role, Lowe’s follows chief rival The Home Depot, which inked a similar deal with the NFL in 2007. That sponsorship…