- Bud Light is battling with Coors Light and Miller Lite after Bud Light ran a Super Bowl ad bashing MillerCoors brands for using corn syrup in beer.
- Many iconic light beer brands are struggling to win over drinkers — Bud Light sales dropped by 5.5% in 2018, Coors Light sales fell by 3.9%, and Miller Lite sales dropped by 1.3%.
- Americans are increasingly ditching beer and buying more expensive brews if they do drink, leaving iconic beer brands scrambling for solutions.
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Bud Light, Coors Light, and Miller Lite had a contentious week, revealing a lurking threat in the light beer business.
During the Super Bowl on Sunday, Bud Light debuted a series of ads bashing Coors Light and Miller Lite for using corn syrup to make their light beers.
MillerCoors swiftly responded, tweeting: “More taste, fewer calories, and half the carbs of Bud Light.”
“Bud Light is starting this fight for one simple reason. They are scared,” MillerCoors CEO Gavin Hattersley said in a note to distributors on Sunday, as quoted in Behind Beer, a blog owned by the beer giant.