London Fashion Week showcases lessons in engagement retailers can apply year round
London Fashion Week showcases lessons in engagement retailers can apply year round

As much as it is about the clothes, London Fashion Week – which kicks off on 15 February – is likely to also be a showcase for how retailers can use engagement technologies to woo customers.

According to Anita Liu Harvey, Director of Strategy at Barclaycard, ““London Fashion Week offers retailers the perfect opportunity to tap into new technology trends in fashion, that continue to change the way we shop and drive demand for a smooth and seamless customer experience.”

For example, some brands at LFW will take advantage of the opportunity to engage with a wider audience than just those at the event, with a 360° live stream of catwalk collections via social channels.

In addition, other brands in recent years such as Burberry and Tommy Hilfiger have adopted a ‘See Now, Buy Now’ strategy, making a selection of catwalk…