Ways to Keep Brand Consistency on Social Media

Social media has become an integral part of any modern company’s marketing strategy. However, as each platform handles content a little differently, it can be difficult to come up with a consistent strategy for multiple platforms. To find out how to make sure your message carries through, we asked the experts of Young Entrepreneur Council to weigh in on the following question:

“What is the best way to make sure your social media content stays on-brand, no matter which site you’re currently posting on?”

Brand Consistency on Social Media

Here’s what YEC community members advise:

1. Define Your Message and Brand First

“It’s important to have a consistent message and brand when engaging on social media. The messaging and branding will need to be established prior to posting social media platforms. Social media is just another channel or tool to get your message and brand across.” ~ Jean Ginzburg, JeanGinzburg.com

2. Use the Same Version of Your Logo as All Your Profile Pictures

“We have logos for a reason — to make our brand recognizable anywhere, anytime. So even if someone scrolls right past your post, your business is still getting exposure every time you post. As for staying on brand message, post content that supports your mission and vision 100 percent of the time. Give thought to the things your brand believes in and then support it with content.” ~ Joey Kercher, Air Fresh Marketing

3. Assign a Dedicated Person or Team to Handle Social Media

“It’s easier said than done, but having the right team that can handle all of your social media is the best way to make it consistent. It’s much harder to fit the pieces together later through copy or edits. Even if it means you have to hire fewer people, find at least three: One to create content, one to produce the content and one to manage the content.” ~ Patrick Barnhill, Specialist ID

4. Schedule Posts in Advance

“Use a simple…