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The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company’s privacy issues be enough? If not, this is the kind of problem that can and will cause long-term damage to the Facebook brand.
Zuckerberg and Sandberg have done a remarkable job building out a successful company. However, now that Facebook’s privacy problems are finally on their radar, they need to come up with an immediate fix.
That is something will be very difficult without jeopardizing the entire company.
Like a Game of Jenga
If you pull out the wrong block out in a game of Jenga, the whole structure collapses. That’s the risk Facebook faces. It must fix its growing privacy problems without destroying the company in the process.
It’s not easy to restrain and control the social beast Facebook has become. However, fixing its privacy problems is critical. Otherwise, the company will be wide open for government-imposed solutions.
When the government fixes a problem, it’s often like trying to kill a mosquito with a nuclear weapon. There could be quite a bit of extra damage to other companies — and, in fact, the entire industry. Plus, there is no guarantee the original problem would be fixed.
Rampant Growth Period
The privacy problem developed because Facebook’s leadership simply didn’t pay enough attention to its snowballing consequences. Now it has grown out of control, and it’s too late to quickly and easily tame the beast.
The key question is clear: Can these problems be fixed without causing significant harm to Facebook itself?
Facebook is built on a business model that naively overlooked the severity of the privacy threats. Now that naivete is jumping up and biting it on…