VSP Will Open Its First 3 Eyewear Shops In Chicago

VSP Global, a vision benefits company providing eye care to 88 million members through a network of 40,000 providers, is moving into brick-and-mortar eyewear retailing. The company plans to open three Eyeconic locations in Chicago in 2019 to serve as physical extensions of the VSP e-Commerce site. Locations and other details of the shops will be revealed in the coming months.

“In collaboration with our innovation lab, The Shop, we’ve identified a unique, uncommitted customer who seeks a differentiated eye care and eyewear-buying experience,” said Bill Vaughan, President of VSP Retail in a statement. “In partnership with a Doctor of Optometry, Eyeconic is well-positioned to meet changing customer requirements by creating a digital and physical brand environment based on personalization, choice, and well-being.”

Optical is a growing industry: the value of the global eyewear market was $114.9 billion