Want to engage customers online? Social media can be a great way to get your customers involved and really create conversations with your target audience. But you need something to actually get that engagement started.
That’s where contests come in. There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but they’re all good at engaging your existing and potential customers. Here are 25 different social media contest ideas to consider.
Social Media Contest Ideas
Surprise Follower Giveaways
One of the most standard ways to run a social media contest is to just give away a prize to one of your followers on Facebook, Twitter or another platform randomly once you reach a certain number of followers. But you can make it even more interesting by just doing those giveaways at random and surprising your followers with those prizes or opportunities periodically.
Creative Photo Contests
You can also use photos as an integral part of contests on Facebook and Pinterest. Come up with a unique concept that encourages your customers to get creative with your product. So you could have customers decorate your product or use it in a cool way and then share their photos on your Facebook page so that you can award the best submission.
Biggest Fan Photo Contests
Or you could challenge your customers to submit a photo that shows just how much they love your product or brand. This also encourages customers to get creative with photos and also show everyone just how much they love your business online.
Another unique capability of Facebook is that it lets you put your followers in control when it comes to choosing contest winners. You can ask your followers to submit photos or even just comment on a post. Then ask people to vote on their favorite submissions by “liking” them, and award the poster who has the most likes at the conclusion of the contest.
On your Facebook page, you can also set up a simple form (using third party tools like Woobox and Shortstack) that lets people enter a contest in a less public way. So if you want people to sign up with an email address or you want to get any personal information from your customers and followers, you can set up a form and have people enter your contest in that way.
Much like photo contests, you can also ask your followers to submit a creative video and then offer a prize to the best submission. You can ask for videos that show people using your product, showing off their creativity, or even just talking about their experience with your business.
Location Based Contests
Since Facebook and other social media platforms like Twitter and Instagram let users check in at specific locations, you can also use that feature as a contest opportunity. Ask your customers to check in at your business or at a particular event on Facebook or another platform, then award a prize to one of those people at the end of the week or month.
Product Customization Contests
To encourage creativity among your customers, you could ask them to customize your product in some way as part of your contest. For example, if you sell shoes, you could have a contest where customers submit photos of a unique outfit built around them. Or you could even set up an online…