Affiliate networks, such as ShareASale, offer thousands of affiliate programs. To entice new affiliates, merchants should structure their programs to stand out from others.
Affiliate networks, such as ShareASale, offer thousands of affiliate programs. To entice new affiliates, merchants should structure their programs to stand out from others.

Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates are already busy promoting a diverse blend of products. They don’t always have time to search for new and exciting programs.

Affiliates are adept at looking for red flags that easily scare them away from joining programs. Many managers don’t have time to clean and polish their programs daily.

In this post, I’ll offer optimization tips, to help affiliate managers find unique ways to stand out in the crowd. The obvious tips are to pay competitive commissions and constantly strive to deliver the highest conversion for affiliate traffic.

Beyond those, here are seven ways to attract new affiliates.

7 Pointers to Attract New Affiliates

Signatures. Sign your name as the affiliate manager. Nothing drives me nuts more than “The Affiliate Team” as a signature. Be proud of your work. If you are worried about affiliates stalking you or giving out your personal information, you do not understand this channel.

Affiliates need to make a personal connection. That’s how this industry works. They are going to ask you questions and if you don’t get back to them, they are going to call you out for it. That might be a sign that you need to give them better management. If your staff turnover is so frequent that “team” is better than changing names every few months, change your hiring process.

Responsiveness. Along with the signature, offer affiliates an email address that is answered. Affiliates complain to other affiliates and managers about how they never heard back from Brand X about an issue. You don’t have to give out your cell phone number, but answering questions in a prompt and professional manner via email shouldn’t be too much to ask. Hit…