Abercrombie can’t stop talking about its Hollister brand. The company’s executives mentioned it 22 times during its fourth quarter earnings call.
That’s not surprising. Abercrombie & Fitch has continued to underperform for years while Hollister has remained its sole saving grace throughout.
Last year, Hollister helped the company reverse negative sales for the first time in years. And going by the latest results released on Thursday, the trend looks set to continue into the future.
Abercrombie reported earnings of $0.71 per share in the fourth quarter of 2016, compared to $0.85 per share for the same period last year, well below expectations.
On a yearly basis, the company earned $0.06 per share in 2016, way below the $0.51 it earned in 2015.
Hollister, however, painted a…