A new report suggests the housewares category drove 15% of Amazon’s sales growth in 2016.
A new glimpse at the inner workings of Amazon.com Inc.’s pull in the housewares category sheds light on the impact the online retailer has online and offline.
Amazon does not break down its sales by product category in its public filings—it only breaks out its revenue by media, electronics and other general merchandise. However, a report from retail analytics firm One Click Retail suggests the housewares category is a growing part of Amazon’s business. What’s more, Amazon is becoming a major player in the housewares industry—online and offline.
Amazon, No. 1 in the Internet Retailer 2016 Top 500 Guide, sold roughly $7 billion worth of housewares products alone to U.S. consumers last year—a 33% jump from 2015, OneClick estimates. That’s 13% more than the $6.2 billion Internet Retailer estimates Macy’s Inc….