Argos slapped with ASA ban over PlayStation 4 bundle promotion

Argos has been cautioned by the Advertising Standards Authority (ASA) for failing to predict and meet demand during a promotion it was running on a PlayStation 4 bundle.

The retailer received two complains about two ads – a YouTube pre-roll and a web page about two bundles which clocked in at £149.99 and £299.99 respectively.

The shoppers challenged the brand because they were told the consoles were out of stock when they tried to purchase them on 29 September last year, the same day they viewed the ads.

Argos supplied the watchdog with spreadsheet showing demand v supply for the two bundles during the week of the promotion and the six weeks preceding it, saying they had been able…